Click for our latest updates on COVID-19

Main Content

How to Help Craig in a Week: Fundraising Tips for Pedal 4 Possible

August 22, 2018

Pedal 4 Possible, the charity ride for Craig, is just a few weeks away!

The fully-supported bike ride will feature courses for all skill levels and abilities, including a 10K, 10K, 50K, 100K and 100 mile route. All cyclists will start and end at the PEARL iZUMi Corporate Headquarters in Louisville.

All money raised at Pedal 4 Possible will fund innovative therapy programs that help Craig patients affected by spinal cord and traumatic brain injury thrive like Therapeutic Recreation, Nurse Advice Line, the PEAK Center, and many more. The fundraising goal for the 2018 event is $175,000.

Pedal participants are encouraged to ask their friends, family members and other community contacts to sponsor their ride. Each registrant is given a fundraising webpage (the “participant center”) and coaching to make the process easy. Riders who raise at least $250 will receive a Pedal 4 Possible jersey designed by PEARL iZUMi. Those who raise $500 or more will also receive P4P cycling socks and a custom Camelbak water bottle.

Justin Pines, a 2016 Craig Alumnus, is looking forward to his third Pedal 4 Possible. Justin sustained a spinal cord injury, broken ribs, a fractured sternum, and a collapsed right lung in a ski accident in Tahoe in April 2016. That summer, on the 10-week anniversary of his accident, he rode the 100K Pedal for Possible course on a handcycle.

Through the event, he has raised nearly $30,000 for Craig, taking home to “Top Individual Fundraiser” title for the past two years.

“I’m just in it for the jersey and the swag,” he jokes. “But really, the first time I did it, it was about redefining what was possible and pushing my boundaries physically. Now I’m in it because of the whole community that comes out—the whole Craig Crew—it’s something you just can’t miss.”

Justin offers the following training and fundraising tips for riders:

  • Find people to ride with and be consistent. Training is all about number of days out, not number of miles you go on a given day.
  • Set a conservative distance goal.
  • Be organized and use the participant center to help manage your fundraising.
  • Send emails, track who you’ve asked for support, and send reminders.
  • Be competitive and monitor how you are stacking up against the other fundraisers.

In addition, the Craig Foundation offers these additional tips for conducting a successful crowdfunding campaign:

  • Update your personal page with your story, a picture and why you are riding. Riders who use their participant center raise three times as much!
  • Set a fundraising goal in your participant center and track your progress.
  • Ask your community. Make sure your family, friends, colleagues and neighbors know that you care about Craig Hospital and that you want them involved too!
  • Send emails. Compose your own emails or customize the templates provided for you in the participant center. If you send emails from your own email account, make sure you include the link to your personal page.
  • Jumpstart your fundraising by donating to yourself. People are more likely to give if they see you're invested!
  • Use social media. Fundraisers raise 40% more by using social media!
  • Ask your company to support you or sponsor the event. Does you company match donations to nonprofits? Check with your company representative and double your donation.
  • Keep asking. It takes on average three asks for someone to make a gift. So, ask again!
  • Start now. Give yourself time to be creative and have fun accomplishing your goal.

To register or learn more about Pedal 4 Possible, visit Don't want to ride? Register as a virtual rider (all of the benefits, none of the sweat), or volunteer.