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Craig Hospital video named Colorado Hospital Project of the Year

CRAIG HOSPITAL FOUNDATION CONTACT

Jordan Ames: james@craighospital.org, (w) 303-789-8108, (c) 720-231-0267


MEDIA RELEASE

Craig Hospital video named Colorado Hospital Project of the Year

ENGLEWOOD, Colo.—The Craig Hospital Foundation and Craig’s Marketing and Media Services team took home two prestigious awards at the 2014 Colorado Healthcare Communicators Gold Leaf Awards ceremony on Oct. 16.

The Craig Hospital PUSH Dinner Highlight Video was awarded the 2014 Colorado Hospital Project of the Year award. The video also was awarded the Gold Leaf Award in the video category for videos with a budget over $5,000.

The video tells the story of Kevin Pearce, a former professional snowboarder and traumatic brain injury survivor, who was awarded the Christopher and Dana Reeve Inspiration Award at the 2014 Craig Hospital PUSH Dinner. The Craig Hospital Foundation and Craig's Marketing and Media Services department teamed with videographer Brian Malone with Malone Media Group to produce a 12-minute video that was shown at the fundraising gala. The video tells Pearce's story and highlights his determination, advocacy, and commitment to serving as a role model to those who have suffered a traumatic brain or spinal cord injury.

The entries were judged by a panel of 15 senior marketing professionals, journalists and academics. Each entry was evaluated based on planning, goals, implementation, results and evaluation.

Judges remarked that the video was “really professional and moving—something that really stands out was the small but important ways you integrated the services and team at Craig into the documentary.”

Another judge remarked “I can attest to the overwhelming impact of the video. It certainly fulfilled the goals set out in the application.”

The 2014 Gold Leaf Awards Ceremony was held at Mile High Station and was attended by representatives from Colorado hospitals, nonprofit organizations and agencies.

“Being recognized for our work by leaders in the healthcare marketing field is a huge honor,” says Mike Fordyce, Craig Hospital president and CEO. “But the true credit goes to Kevin, his family and all of the Craig team members who helped him on his recovery journey.”

“It was a privilege to tell Kevin’s Craig story, and we’re thrilled that this project inspired others in the way it inspired us.” 


ABOUT THE CRAIG HOSPITAL FOUNDATION

The Craig Hospital Foundation supports the Craig Hospital in achieving its goals through philanthropy. Operating in accordance with the philosophy of Craig Hospital, the Foundation builds lifelong relationships with contributors, raises funds and dedicates its resources to further advance the needs of Craig Hospital and those it serves. Guided by a dedicated and civic-minded board of directors, the Craig Hospital Foundation offers members of the community a number of meaningful ways to support the hospital’s work helping people rebuild their lives.www.craighospital.org/foundation.

ABOUT CRAIG HOSPITAL

Craig Hospital in Denver, CO, is world-renowned for the specialty rehabilitation and research for patients with spinal cord injury and traumatic brain injury. Craig is a 93-bed, private, not-for-profit, free-standing rehabilitation and long-term acute care hospital that provides a comprehensive system of inpatient and outpatient medical care, rehabilitation, neurosurgical rehabilitative care, and long-term follow-up services. Half of Craig's patients come from outside of Colorado. Craig is designated by the National Institute on Disability Rehabilitation and Research (NIDRR) as a Model System Center for both spinal cord injury and traumatic brain injury. Craig is the NIDRR National Statistical TBI database for the other 16 Model System Centers in the U.S. Craig received the prestigious Magnet Recognition® for quality in nursing, in 2005-2010 and 2011-2015 and the Magnet Prize® Award in 2012. Craig Hospital has received the NDNQI® award as the nation's top rehab hospital by the American Nurses, three out of the past four years. In 2013 and 2014, Craig was voted by employees as a "Top Work Place" by the Denver Post, and was ranked in the top 150 places to work in healthcare by Becker's Healthcare in 2014. Craig has been ranked as a Top Ten rehabilitation center by U.S. News and World Report for 25 consecutive years, since the rankings began. www.craighospital.org