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Redefining ROI: The Campaign for Craig Hospital raises $73 million for Craig

January 21, 2016

After five years, countless events, meetings, phone calls, letters, emails and social media posts, the Craig Hospital Foundation successfully completed “Redefining ROI: The Campaign for Craig Hospital.” The campaign surpassed its $68 million goal, raising more than $73 million to support Craig’s expansion project, innovative programs and patient assistance funds.

The campaign, which was launched quietly in the fall of 2010 and announced publicly in May 2013, was the largest fundraising effort in Craig’s 109-year history.

A special message about the ROI Campaign.

"Most people think of Return on Investment as something that can be measured in dollars and cents, but at Craig Hospital, it’s so much more,” said Mary Feller, executive director of the Craig Hospital Foundation. “The success of this campaign shows us that our community cares about a greater return—our patients’ return to independence following a catastrophic injury.”

Donors gave $50 million to underwrite Craig Hospital’s dramatic revitalization and expansion project, to bring the quality of its physical facilities in line with the world-class staff, patient outcomes, and the high quality of care Craig provides to its patients and their families. When the construction is completed in September 2016, Craig will have added approximately 85,000 sq. feet of new space, renovated approx. 135,000 sq. feet of existing space in its West Building, and connected the West and East buildings to create a unified campus with a cul-de-sac main entrance and an accessible garden plaza area.

“It was a thrill and an honor to chair the Craig Hospital Campaign. The community came together with incredible generosity, and every gift, from five dollars to millions of dollars, added up to our $74 million success story. Every gift was a tribute to patients and their families and the staff, all of whom make miracles happen every day at Craig Hospital. How proud we are!”

Mary Sissel, Redefining ROI Campaign Chair, Craig Hospital Board Member

An additional $23 million was raised to support Craig’s innovative programs and patients.

The funds provided financial support to Craig’s Programs of Excellence—flagship programs like Therapeutic Recreation, Music Therapy, Community Reintegration, the School Program and the Nurse Advice Line—which are vital to a patient’s success but not covered by insurance companies. Campaign donors also supported the Patient Assistance Funds, which help patients and their families purchase adaptive equipment, remodel homes for accessibility, train caregivers, pay mortgages and meet other urgent non-medical needs.

More than 9,300 individuals, organization, and corporations supported the campaign, including lead donors Dave and Gail Liniger, founders of RE/MAX, LLC and Craig Hospital “graduates.”

“Each day at Craig Hospital we applaud when our patients and families achieve their rehabilitation goals and return to a life of independence and meaning,” says Mike Fordyce, Craig president and CEO. “We celebrate the success of the ROI Campaign and the impact that this accomplishment will make on the future of the entire Craig Hospital Family.”

The campaign and the construction project completion will be formally celebrated at a series of events in Fall of 2016.

“Working out in the new PEAK Center has changed my life. Because of the equipment, the volunteers and the trainers, I’ve been able to lose weight and transition from a power chair into a manual chair. The way the new PEAK Center is set up, it has a wonderful, positive energy. There are lots of gyms out there, but there is no place like the PEAK. I’m so grateful to donors for making it happen.”

Ben Hernandez, Craig graduate, PEAK Center Member

What’s next for the Craig Hospital Foundation?

With the successful completion of the Redefining ROI Campaign, the Craig Hospital Foundation will now turn its attention to raising money to build the hospital’s endowment, fund spinal cord and traumatic brain injury research, and support Craig’s signature programs as well as the needs of Craig patients and their families. Learn more about how you can help at